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• Anotace
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Anotace knihy

The Product Specialist Handbook is a step by step look at how to become a great Product Specialist (PS). How well a PS is trained can mean the difference between the success and failure of a product that needs public acceptance. Simms and Bob Thomas offer their years of product knowledge and experience in dealing with the public in this informative handbook, which translates into a simple point by point guide that will enable you or your staff to explain and promote your product to an otherwise uninformed public, and transform them into customers.

Parametry knihy

• Plný název: The Product Specialist Handbook
• Autor: Simms Thomas, Bob Thomas
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 64
• EAN: 9780980187618
• ISBN: 0980187613
• ID: 11600023
• Nakladatelství: SOUTHERN BOOK CLUB
• Hmotnost: 78 g
• Rozměry: 202 × 127 × 13 mm
• Datum vydání: November 2009

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