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Více informací o knize Neuroscientific Basis of Successful Design

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Anotace knihy

The term design today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions, and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered, and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout, and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.

Parametry knihy

Zařazení knihy Knihy v angličtině Mathematics & science Biology, life sciences Life sciences: general issues

• Plný název: Neuroscientific Basis of Successful Design
• Podnázev: How Emotions and Perceptions Matter
• Autor: Marco Maiocchi, Margherita Pillan
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 108
• EAN: 9783319028002
• ISBN: 3319028006
• ID: 02116618
• Nakladatelství: Springer International Publishing AG
• Hmotnost: 203 g
• Rozměry: 235 × 155 × 7 mm
• Datum vydání: 02. December 2014

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