Mohlo by se vám také líbit

Více informací o knize influence of advertisers on editorial content

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 44 bodů

Anotace knihy

Seminar paper from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, printed single-sided, grade: Distinction, Macquarie University, course: ICOM 891 Communication Research Methodologies, language: English, abstract: There are cases when commercial pressure on editors becomes very obvious; especially when it fails to succeed and becomes publicly known. This could either be because the advertiser not only threatens to, but actually does withdraw its advertising from a newspaper as reaction to unwanted content, or because information about business agreements between client and newspaper leaks out to the public. Both incidents of exercising influence on editors were observable at the Los Angeles Times, a daily newspaper in South California, USA. In contrast to quantitative surveys, this research will illustrate the influence of commercial pressure on newspapers, using the L.A. Times as a particular case study.

Parametry knihy

• Plný název: influence of advertisers on editorial content
• Podnázev: A Case Study
• Autor: Sebastian Plappert
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 32
• EAN: 9783640670482
• ISBN: 3640670485
• ID: 01635100
• Nakladatelství: Grin Verlag
• Hmotnost: 50 g
• Rozměry: 216 × 140 × 2 mm
• Datum vydání: 29. July 2010

---

---

---