Mohlo by se vám také líbit

Více informací o knize Impact of Service Quality on Consumer Loyalty

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 110 bodů

Anotace knihy

Research Paper from the year 2013 in the subject Economics - International Economic Relations, grade: A, Atlantic International University (School of Business and Economics), language: English, abstract: The study explores the relationship between service quality and customer satisfaction on customer loyalty with regards to services provided by All Needs Supermarket, located in Takoradi.§To achieve the objective of the study, quantitative method was used for the statistical analysis and convenience sampling for selecting customers. The researcher used the self-administered questionnaire as a method for collecting data from the sample consists of 101customers randomly selected from the population frame.§The results show that both service quality and customer satisfaction significantly affect the level§of customer loyalty of the customers of All needs supermarket, Takoradi. It was therefore, recommended that staff of All needs supermarket should pay special attention to their service quality and the factors that drive customer satisfaction.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management International business

• Plný název: Impact of Service Quality on Consumer Loyalty
• Autor: Dr David Ackah
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 38
• EAN: 9783656834793
• ISBN: 3656834792
• ID: 09134315
• Nakladatelství: Grin Publishing
• Hmotnost: 64 g
• Rozměry: 210 × 148 × 2 mm
• Datum vydání: 01. December 2014

Oblíbené z jiného soudku

---

---

---