Mohlo by se vám také líbit

Informovat o naskladnění knihy

Více informací o knize The Big Brand Theory

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 129 bodů

Anotace knihy

The Big Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providing an invaluable resource guide for those wishing to understand the key elements of a successful brand. Case studies for key players such as Adidas, Colette, Converse, Starbucks, H&M, Nike, Isse Miyake, Lacoste, Levis, Thonik, UNIQLO, and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. Examination of each branding concept is multi-faceted, with examples devoted to not just one, but many elements utilized in major campaigns: for example, Nikes featured campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, corporate giveaways, and high-end designer products and gifts. Richly illustrated, The Big Brand Theory is an indispensable guide through a variety of industries to reveal what really works in the world of branding.

Parametry knihy

Zařazení knihy Knihy v angličtině The arts Industrial / commercial art & design Graphic design

• Plný název: The Big Brand Theory
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 256
• EAN: 9781584234456
• ID: 01430119
• Nakladatelství: Gingko Press
• Hmotnost: 1408 g
• Rozměry: 280 × 209 × 20 mm
• Datum vydání: 15. November 2011

Oblíbené z jiného soudku

---

---

---