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Anotace knihy

This book is the first to explore the composition of television ratings in a cross-cultural, comparative manner. Using both communication history and the sociology of quantification, Television Audiences Across the World illuminates why the whole television industry, and television audiences themselves, refer to ratings as the main way to represent the television-watching public. It shows how a specific technology, the peoplemeter, has become the 'state of the art' in very different cultural contexts, including major non-Western countries. It analyses how television audience measurement succeeds in homogenizing diverse ways of watching television among different populations, creating 'apparent nations', and at times ignoring entire regions or parts of the population. The chapters in this volume discuss why television audience measurement has become the dominant model for the evaluation of popularity in the post-modern world, the true 'voice of the masses', still powerful in supposedly fragmented societies.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Cultural studies

• Plný název: Television Audiences Across the World
• Autor: Jerome Bourdon
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 274
• EAN: 9781137345097
• ISBN: 1137345098
• ID: 02705977
• Nakladatelství: PALGRAVE MACMILLAN
• Hmotnost: 468 g
• Rozměry: 223 × 146 × 22 mm
• Datum vydání: 24. January 2014

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