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Více informací o knize Sustainability and B2B marketing in Postmoderrn Context

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• Anotace
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Anotace knihy

The study critically reviews literature on postmodernity and its implication on marketing, business-to-business marketing approaches and implications of postmodernity on it, sustainability and processes of entering market. The study is limited to engineering and manufacturing industry in South Wales region. The data reveals the continuum of value co-creation opportunities based upon the nature of customer. The most significant finding is the reflection of effectual process in B2B environment. In addition, the findings also exhibit the notions of postmodernity in B2B that reinforces literature.

Parametry knihy

• Plný název: Sustainability and B2B marketing in Postmoderrn Context
• Podnázev: Understanding value
• Autor: Srikrishna Katari
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 124
• EAN: 9783659254505
• ID: 06983412
• Nakladatelství: LAP Lambert Academic Publishing
• Hmotnost: 201 g
• Rozměry: 220 × 150 × 7 mm
• Rok vydání: 2012

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