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Více informací o knize Successful Innovation

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• Anotace
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Anotace knihy

Innovation as an activity is not new - what has changed is the pace at which firms have to innovate. This book analyzes the innovation success at the company, rather than the project level and contributes to the development of a new theory on innovation management in small- and medium-sized enterprises. The author uses studies from 63 companies from 35 different industry and service sectors in order to obtain non-sector specific findings. He concludes that innovative success is based on a combination of technological, marketing and organizational competencies and that successfully innovating companies can be said to have a strong internal locus of control.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Ownership & organization of enterprises

• Plný název: Successful Innovation
• Podnázev: Towards a New Theory for the Management of Small and Medium Sized Enterprises
• Autor: Jan Cobbenhagen
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 384
• EAN: 9781840643886
• ID: 04848985
• Nakladatelství: Edward Elgar Publishing Ltd
• Hmotnost: 740 g
• Rozměry: 234 × 156 × 32 mm
• Datum vydání: 27. September 2000

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