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Anotace knihy

The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring "Action Days " that will set your imagination and business plan ablaze, including: . Creating your own Specific Brand Image (SBI) . Developing a flexible business that can evolve with industry trends . Using holistic branding to maximize your customer experience . Crafting a business that is unique with uncompromising quality . Creative ways to differentiate your coffee house . Barista hiring tips to ensure an engaging culture . Techniques to keep your staff motivated . Today's coffee house design trends . The role of the professional barista . Creating your own business plan . Weekly Playbook to increase ticket averages

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Successful Coffee House
• Podnázev: 22-Day Action Plan to Create a Relevant and Profitable Business
• Autor: Lon LaFlamme
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 130
• EAN: 9780692441879
• ISBN: 9780692441879
• ID: 09428846
• Nakladatelství: Dillanos Coffee Roasters, Inc
• Hmotnost: 288 g
• Rozměry: 216 × 140 × 10 mm
• Datum vydání: 09. June 2015

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