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Více informací o knize Study on Strategies for Business Development of a Bank at Branch Level

• Parametry knihy
• Anotace
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Anotace knihy

The aim of this book is to determine the strategies for Business Development of the public sector banks at branch level. Customer service is one of the most important ingredients of the marketing mix for products and services. High quality customer service helps to create customer loyalty. Customers today are not only interested in the product they are being offered but all the additional elements of service that they receive from the greeting they receive when they enter a Branch, to the refund and help that they receive when they have a complaint about a faulty product that they have paid.

Parametry knihy

• Plný název: Study on Strategies for Business Development of a Bank at Branch Level
• Autor: Amrendar Kumar, Naveen Kumar Paswan
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 56
• EAN: 9783659852022
• ID: 02972890
• Nakladatelství: LAP Lambert Academic Publishing
• Hmotnost: 102 g
• Rozměry: 220 × 150 × 3 mm
• Datum vydání: 24. March 2016

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