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Anotace knihy

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

Parametry knihy

• Plný název: Strategies for e-Business
• Podnázev: Concepts and Cases on Value Creation and Digital Business Transformation
• Autor: Tawfik Jelassi, Francisco J. Martínez-López
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 795
• EAN: 9783030489496
• ISBN: 3030489493
• ID: 37627740
• Nakladatelství: Springer Nature Switzerland AG
• Hmotnost: 1608 g
• Rozměry: 242 × 165 × 45 mm
• Datum vydání: 29. June 2020

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