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Více informací o knize Strategic New Product Development for the Global Economy

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Anotace knihy

New product development is not just about creating successful new products. It is about creating new products that will help companies succeed in the global economy. It is also about eliminating products that no longer contribute to the success of the firm. This book presents a blend of cases, original survey research, and theory, to show the principles used by successful firms in developing new products and pruning those that hold the company back.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Strategic New Product Development for the Global Economy
• Autor: Leonard H. Lynn, Toyohiro Kono
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 263
• EAN: 9780230001992
• ISBN: 0230001998
• ID: 04550926
• Nakladatelství: PALGRAVE MACMILLAN
• Hmotnost: 505 g
• Rozměry: 216 × 140 × 20 mm
• Datum vydání: 17. January 2007

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