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Anotace knihy

This comprehensive and engaging text presents the accumulated knowledge of strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. Written by the authors the 30 cases cover small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, India's Tata Group, Skullcandy, Uber, Google, and Staples. The MindTap learning solution is designed to meet the unique needs of this course area and will prepare your students to become the next generation of strategic leaders.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Strategic Management: Theory & Cases
• Podnázev: An Integrated Approach
• Autor: Charles W L Hill, Melissa A Schilling, Gareth R Jones
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 896
• EAN: 9781305502277
• ISBN: 1305502272
• ID: 09530051
• Nakladatelství: Cengage Learning, Inc
• Hmotnost: 1506 g
• Rozměry: 263 × 208 × 28 mm
• Datum vydání: 01. January 2016

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