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The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or kn ... celý popis
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The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they c
Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies
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