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Více informací o knize Starting & Building Your Catalog Sales Business - Secrets for Success in One of Today's Fastest-Growing Businessess

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Anotace knihy

Now--America's #1 marketer and consultant puts together the first complete guide to catalog sales! Starting & Building Your Catalog Sales Business Some of America's best known and most successful businesses, such as Sears, Spiegel, L.L. Bean, and Lands' End, are "catalog companies," earning a major percentage of their profits through catalog sales. If you're a business owner or entrepreneur, now you can do the same with the help of this book. Written by bestselling author Herman Holtz, Starting and Building Your Catalog Sales Business is a complete guide to catalog sales that explains how to get started in and manage a catalog business profitably. Packed with anecdotes, worksheets, and examples drawn from successful catalog sales businesses, it explains: The basics of direct-mail selling and catalog sales The secrets to creating catalog copy that really sells The essential elements in the catalog mailing--including how to create a strong sales letter and a user-friendly order form How to choose and use the right mailing lists Managing the two essentials of the catalog business: sales volume and pricing

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Ownership & organization of enterprises

• Plný název: Starting & Building Your Catalog Sales Business - Secrets for Success in One of Today's Fastest-Growing Businessess
• Autor: Herman R. Holtz
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 288
• EAN: 9780471508168
• ISBN: 0471508160
• ID: 04891864
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 622 g
• Rozměry: 236 × 159 × 26 mm
• Datum vydání: 26. July 1990

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