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Více informací o knize Start Your Own Retail Business and More

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Anotace knihy

Entrepreneurs interested in opening a retail business find the tools, tips, and practical advice needed to plan for and open a successful retail store. Readers receive an overview of the market and are guided through the steps of planning and managing a store with the help of valuable, real-world examples from successful retail owners. From the traditional brick-and-mortar to the online-only stores, the experts of Entrepreneur offer an insider's look at creating a stable, cost-effective, and profitable business with long-term growth. Readers learn how to: pick the right retail outfit for their products or services (brick-and-mortar vs. online-only shops); analyze the market, assess the competition, and evaluate consumer demand; choose a location, design a retail space, and find the necessary floor and back-end equipment; assess startup costs, develop a business plan, find the right suppliers, and manage inventory; hire the right team and manage customer service; calculate the competitive advantage with pricing strategies and marketing that maximize profits, and calculate discounts that take profit loss into consideration; capitalize on emerging consumer trends like Pinterest, Twitter, and Instagram; create synergy between brick-and-mortar and online components; set store policies: hours, credit, customer service, security, and day-to-day operations.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Ownership & organization of enterprises

• Plný název: Start Your Own Retail Business and More
• Podnázev: Brick-and-Mortar Stores Online Mail Order Kiosks
• Autor: Entrepreneur Media, Ciree Linsenmann
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 282
• EAN: 9781599185668
• ISBN: 1599185660
• ID: 09242611
• Nakladatelství: Entrepreneur Press
• Hmotnost: 455 g
• Rozměry: 228 × 177 × 18 mm
• Datum vydání: 09. June 2015

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