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Více informací o knize Speechwriting in Theory and Practice

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• Anotace
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Anotace knihy

This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Politics & government Political science & theory

• Plný název: Speechwriting in Theory and Practice
• Autor: Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 202
• EAN: 9783030036843
• ID: 20392681
• Nakladatelství: Springer Nature Switzerland AG
• Hmotnost: 286 g
• Rozměry: 149 × 209 × 13 mm
• Datum vydání: 26. March 2019

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