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• Parametry knihy
• Anotace
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Anotace knihy

Jan Bierwald presents the individual behavior of members in Online Innovation Communities, in which thousands of users contribute voluntarily to a jointly developed outcome. The individual member behavior is explored by conducting a detailed content analysis of more than 7,300 mails. His study shows on which content individual members focus their contributions and how specialized members behave within the community. This leads to various implications for today s community management to improve the attracting, controlling and retaining of their members.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Specialization in Online Innovation Communities
• Podnázev: Understand and Manage Specialized Members
• Autor: Jan Bierwald
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 163
• EAN: 9783658053178
• ISBN: 3658053178
• ID: 02539061
• Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnost: 2404 g
• Rozměry: 210 × 148 × 11 mm
• Datum vydání: 16. April 2014

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