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Anotace knihy

This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016§§The 64 revised full papers presented were carefully reviewed and selected from numerous submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.§

Parametry knihy

Zařazení knihy Knihy v angličtině Computing & information technology Computer science Human-computer interaction

• Plný název: Social Media: The Good, the Bad, and the Ugly
• Podnázev: 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13-15, 2016, Proceedings
• Autor: Yogesh K. Dwivedi, Matti Mäntymäki, Mayasandra-Nagaraja Ravishankar, Marijn Janssen, Marc Clement, Emma L. Slade, Nripendra P. Rana, Salah Al-Sharhan, Antonis C. Simintiras
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 730
• EAN: 9783319452333
• ISBN: 3319452339
• ID: 13633918
• Nakladatelství: Springer International Publishing AG
• Hmotnost: 1179 g
• Rozměry: 235 × 155 × 43 mm
• Datum vydání: 23. August 2016

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