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Více informací o knize Social Marketing For Public Health: Global Trends And Success Stories

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Anotace knihy

Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

Parametry knihy

Zařazení knihy Knihy v angličtině Medicine Medicine: general issues Public health & preventive medicine

• Plný název: Social Marketing For Public Health: Global Trends And Success Stories
• Autor: Nancy Lee, Philip Kotler, Hong Cheng
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 422
• EAN: 9780763757977
• ISBN: 0763757977
• ID: 04689644
• Nakladatelství: Jones and Bartlett Publishers
• Hmotnost: 706 g
• Rozměry: 229 × 179 × 22 mm
• Datum vydání: 24. November 2009

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