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Anotace knihy

The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Short Introduction to Strategic Management
• Autor: Torben Juul Andersen
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 316
• EAN: 9781107031364
• ISBN: 1107031362
• ID: 01260993
• Nakladatelství: Cambridge University Press
• Hmotnost: 510 g
• Rozměry: 216 × 140 × 19 mm
• Datum vydání: 01. August 2013

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