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Anotace knihy

This book explores the concept of nation branding - what it is and how it works - through an instructive case of the 2010 World Expo in Shanghai, where 190 countries showcased their national cultures to a predominantly Chinese audience. The comparative analysis of national pavilions (including Brazil, India, Israel, South Africa, South Korea, Spain, the United Arab Emirates and the United States) demonstrates how a place-branding activity, such as the World Expo, facilitates communication to build a nation's image, thereby enhancing its soft power. As nation-branding efforts will only increase in the coming years, this study forms an important basis for future inquiry.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Politics & government International relations

• Plný název: Shaping China's Global Imagination
• Autor: Jian Wang
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 210
• EAN: 9781137361714
• ISBN: 1137361719
• ID: 02096145
• Nakladatelství: Palgrave Macmillan
• Hmotnost: 408 g
• Rozměry: 225 × 146 × 19 mm
• Datum vydání: 18. December 2013

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