Kód: 10059935
Sensory Marketing
Autor Bertil Hulten
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 404
Nakladatelství: Taylor & Francis Ltd, 2015
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Anotace knihy
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sens
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
4989 Kč
- Plný název: Sensory Marketing
- Autor: Bertil Hulten
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 404
- EAN: 9781138914629
- ISBN: 9781138914629
- ID: 10059935
- Nakladatelství: Taylor & Francis Ltd
- Hmotnost: 718 g
- Rozměry: 161 × 235 × 29 mm
- Datum vydání: 02. November 2015
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