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Více informací o knize Selling Today: Partnering to Create Value, Global Edition

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Anotace knihy

For courses in Sales and Personal Selling. Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople. For courses in Sales and Personal Selling. Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Selling Today: Partnering to Create Value, Global Edition
• Autor: Michael Ahearne, Gerald L. Manning, Barry Reece
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 552
• EAN: 9781292060170
• ISBN: 1292060174
• ID: 04773819
• Nakladatelství: PEARSON Education Limited
• Hmotnost: 1200 g
• Rozměry: 275 × 216 × 18 mm
• Datum vydání: 15. May 2014

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