Kód: 01220021
This textbook is concerned with how executives can effectively manage a complex and costly sales technology initiative in order to get the most out of it. In particular, the textbook begins by providing the reader with a detailed ... celý popis
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This textbook is concerned with how executives can effectively manage a complex and costly sales technology initiative in order to get the most out of it. In particular, the textbook begins by providing the reader with a detailed discussion on the various technologies that are being used by sales organizations. It then provides an exhaustive review of the factors that might lead to effective sales technology implementation and presents a managerially relevant conceptual framework, which illuminates the mediating pathways from using the system to salesperson productivity.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
525 Kč
Osobní odběr Praha, Brno a 12903 dalších
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