Mohlo by se vám také líbit

Více informací o knize Release the Power of ENTANGLED MARKETING(TM)

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 44 bodů

Anotace knihy

Entangled Marketing is the new business model for building a supportive, enduring and mutually-rewarding customer relationship. Sebastian Jespersen and Stan Rapp have created this thought-provoking business and marketing model through their vision of entangling the brand and the consumer in an unbreakable, ongoing relationship. They find fault with today's lock-step focus on engagement when advanced digital technology makes anything imaginable--truly doable. The book introduces a number of groundbreaking ideas centered around the ways a brand can provide meaning and value to customers to keep them in an ongoing relationship for life. The reader will be taken on a journey from the twentieth century's arm's-length relationships to the twenty-first century's "Zero Degrees of Separation." The authors maintain that bottom-line results improve exponentially when brand and customer act as a "one-plus-one" twosome. The ability to release the power of entangled marketing changes one's thinking about how marketing can work best in the digital age.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Ownership & organization of enterprises

• Plný název: Release the Power of ENTANGLED MARKETING(TM)
• Podnázev: Moving Beyond Engagement
• Autor: Sebastian Jespersen, Stan Rapp
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 164
• EAN: 9781942324034
• ISBN: 1942324030
• ID: 12516729
• Nakladatelství: Internationalist
• Hmotnost: 227 g
• Rozměry: 229 × 152 × 9 mm
• Datum vydání: 26. February 2016

Oblíbené z jiného soudku

---

---

---