Kód: 06748446
A guide to marketing and promotional activities that aims to raise the library's visibility in the face of competition from other information providers. This book features tables, figures, and appendices that provide examples of m ... celý popis
Nákupem získáte 110 bodů
A guide to marketing and promotional activities that aims to raise the library's visibility in the face of competition from other information providers. This book features tables, figures, and appendices that provide examples of marketing and promotional activities. Accompanied by a Web site, it includes a bibliography of marketing resources.
Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Library & information sciences Library, archive & information management
1100 Kč
Osobní odběr Praha, Brno a 12903 dalších
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