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Anotace knihy

"Reading Graphic Design in Cultural Content" provides an analysis of twelve case studies of different parts of the graphic design industry in social and cultural contexts. Complete with global examples, such as Facebook, MacDonalds and Nike. The book is split into three parts: On Message and Off Message; On Legibility and Ambiguity; and On Paper and On Screen. Contextual chapters on semiotics, modernism, postmodernism and legibility, situate the book theoretically. Whilst other chapters deal with issues of context and identity as they are played out in relation to different graphic design media, from advertising hoardings to eBooks and other digital contexts, greetings cards to fashion photography.

Parametry knihy

Zařazení knihy Knihy v angličtině The arts Industrial / commercial art & design

• Plný název: Reading Graphic Design in Cultural Context
• Autor: LEES MAFFEI GRACE
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 248
• EAN: 9780857858016
• ISBN: 9780857858016
• ID: 06220788
• Nakladatelství: Bloomsbury Publishing
• Hmotnost: 580 g
• Rozměry: 189 × 245 × 16 mm
• Datum vydání: 25. February 2016

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