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Anotace knihy

Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience-from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum's good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more.

Parametry knihy

Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Museology & heritage studies

• Plný název: Reaching and Responding to the Audience
• Autor: Cinnamon Catlin-Legutko, Stacy Klingler
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 188
• EAN: 9780759119512
• ISBN: 0759119511
• ID: 04682396
• Nakladatelství: AltaMira Press,U.S.
• Hmotnost: 408 g
• Rozměry: 231 × 152 × 18 mm
• Datum vydání: 16. January 2012

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