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Více informací o knize Quantitative Methods for Business and Management

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Anotace knihy

This engaging introduction shows how quantitative techniques can be used to analyse the internal and external environments in which businesses and organisations operate, with a contemporary focus on business start-up, enterprise and entrepreneurial skills. Each chapter: * Applies a range of quantitative techniques to business decisions at all stages of the product life cycle * Focuses upon a particular business sector or sectors, including IT, retail sales, financial services, tourism, biotechnology, pharmaceuticals, leisure, entertainment and other sectors of a modern economy * Explores numerous real world applications, providing many opportunities for student interaction with the topic Quantitative Methods for Business and Management is perfect for any business and management undergraduate taking a first course in quantitative methods or its equivalent. It will also be ideal for those seeking to develop quantitative skills in a range of taught master's degrees. Stuart Wall is Professor of Business and Economics at the Ashcroft International Business School and teaches quantitative methods on a wide range of undergraduate, professional and postgraduate courses. He has extensive experience in applying these techniques, having acted as a consultant to local, regional and multinational companies, and having run his own business for many years. Chris Mitchell has taught quantitative methods to a wide range of students at undergraduate level, both in Business and in Science and Technology faculties. He is himself an entrepreneur, having launched his own successful sound-recognition software company, winning a business fellowship with Cisco Systems in the UK to develop his ideas further.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business mathematics & systems

• Plný název: Quantitative Methods for Business and Management
• Podnázev: An Entrepreneurial Perspective
• Autor: Chris Mitchell, Stuart Wall, Claire Coday
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 384
• EAN: 9780273770558
• ISBN: 0273770551
• ID: 04565409
• Nakladatelství: PEARSON Education Limited
• Hmotnost: 654 g
• Rozměry: 189 × 245 × 28 mm
• Datum vydání: 24. April 2014

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