Mohlo by se vám také líbit

Více informací o knize Psychology and Modern Warfare

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 329 bodů

Anotace knihy

In an era of modern psychological operations, methods are developed and executed by strategists, leaving the psychological implications of these strategies almost completely undeveloped. Psychological operations, whether utilized for military or commercial purposes, can be separated into three primary categories: Idea Modification, Emotional Modification, and Behavioral Modification. These three categories define everything we do and everything we are, and when mastered together they provide us with an opportunity to dominate the competition. The strategies and tactics found in Psychology and Modern Warfare, originally developed for military application, are applicable to any field of strategic management as well as any field that strategic organizational development. The implications of these strategies and tactics hold the potential to not only supplement traditional operations, but to take organizations further than ever thought possible.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Psychology and Modern Warfare
• Autor: Michael Taillard, Holly Giscoppa
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 246
• EAN: 9781137349613
• ISBN: 1137349611
• ID: 04771292
• Nakladatelství: Palgrave Macmillan
• Hmotnost: 454 g
• Rozměry: 222 × 145 × 20 mm
• Datum vydání: 18. December 2013

Oblíbené z jiného soudku

---

---

---