Kód: 02974894
This§groundbreaking study offers new insights into public relations history with a§focus on the changing relationship between women and public relations, the§institutionalization of public relations education, and the significance ... celý popis
1830 Kč
Potřebujete více kusů?Máte-li zájem o více kusů, prověřte, prosím, nejprve dostupnost titulu na naši zákaznické podpoře.
Nákupem získáte 183 bodů
This§groundbreaking study offers new insights into public relations history with a§focus on the changing relationship between women and public relations, the§institutionalization of public relations education, and the significance of§globalization in Australia in the second half of the twentieth century. Drawing§on archival and interview research, it reveals how the industry's§professionalization led to the development of an occupational identity along§national and gendered lines. It also challenges common misconceptions around§the origins of public relations and women's early contributions and careers.§Adopting a critical approach, Professionalizing§public relations avoids corporatist perspectives on the historical§development of public relations by focusing on the processes of§professionalization and their significance for gender and education, and by situating§this study in a broader global context. The findings reveal dynamic and§contested conceptualizations of public relations knowledge and expertise, and§the significance of historical processes for contemporary understandings of the§industry.§
Zařazení knihy Knihy v angličtině Society & social sciences Sociology & anthropology Sociology
1830 Kč
Osobní odběr Praha, Brno a 12903 dalších
Copyright ©2008-24 nejlevnejsi-knihy.cz Všechna práva vyhrazenaSoukromíCookies
Nákupní košík ( prázdný )