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Anotace knihy

Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with "Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, International Edition". Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Pricing Strategy
• Autor: Tim Smith
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 344
• EAN: 9781111571290
• ISBN: 1111571295
• ID: 04348744
• Nakladatelství: South Western
• Hmotnost: 600 g
• Rozměry: 255 × 205 × 19 mm
• Datum vydání: 04. February 2011

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