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Anotace knihy

"A Practical Guide to Entrepreneurship" combines well-researched understanding of entrepreneurship issues with practical guidance in the form of case studies, exercises, advice and tips. Developed as a textbook based on the bestseller "Starting a Successful Business" by the same author, it's ideal for teaching undergraduates, postgraduates and MBA students, offering a solid learning experience and a contemporary overview of the subject. It will also appeal to students who are looking for a supplementary text or indeed anyone who is thinking of starting their own business. It includes a section on generating and screening ideas, summaries of academic models and theories, information on new developments in the field and useful supplementary online material for students and teachers.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Entrepreneurship

• Plný název: Practical Guide to Entrepreneurship
• Autor: Michael Morris
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 304
• EAN: 9780749466886
• ISBN: 074946688X
• ID: 01206788
• Nakladatelství: Kogan Page Ltd
• Hmotnost: 532 g
• Rozměry: 239 × 173 × 18 mm
• Datum vydání: 03. November 2012

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