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Více informací o knize Power of the Tale - Using Narratives for Organisational Success

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Anotace knihy

" ...I thoroughly endorse the book...Fairtlough is an excellent thinker." Napier Collyns "Takes Arie de Geusa s thinking forward . . I have no hesitation in recommending it for publication." Gill Ringland "The most important aspect is the potential to legitimise the use of storytelling in a business environment . . and help management think outside the box." Arie de Geus Story--telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story--telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old--fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Organizational theory & behaviour

• Plný název: Power of the Tale - Using Narratives for Organisational Success
• Autor: Julie Allan, Gerard Fairtlough, Barbara Heinzen
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 320
• EAN: 9780470842270
• ISBN: 047084227X
• ID: 04885961
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 572 g
• Rozměry: 234 × 154 × 23 mm
• Datum vydání: 11. February 2002

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