Mohlo by se vám také líbit

Více informací o knize Political Marketing Game

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 168 bodů

Anotace knihy

The Political Marketing Game identifies what works in political marketing - the rules of the game - showing politicians can choose to play the game to achieve change, not just win votes, because authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism. Using 100 interviews with practitioners including advisors to former world leaders Tony Blair, George W Bush, Stephen Harper, Helen Clark and Kevin Rudd, as well academic literature, this book offers political elites tools to navigate the complex and unpredictable electoral market. It shows the democratic impact of political marketing depends on how the game is played. Whilst politicians need to listen, varying responsiveness to public demand is more successful than abandoning their beliefs. Elites need to work in partnership with the public, as voters want politicians who say 'yes we can' not 'yes I can,' using deliberative market analysis so that politics can evolve in the 21st century and become a partnership democracy.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Politics & government Political control & freedoms

• Plný název: Political Marketing Game
• Autor: Jennifer Lees-Marshment
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 259
• EAN: 9781137516428
• ISBN: 1137516429
• ID: 09104478
• Nakladatelství: Palgrave Macmillan
• Hmotnost: 364 g
• Rozměry: 141 × 217 × 18 mm
• Datum vydání: 29. March 2011

Oblíbené z jiného soudku

---

---

---