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Více informací o knize Hired to Fight, Hired to Win

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Anotace knihy

Hired to Fight Hired to Win. When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Politics & government

• Plný název: Hired to Fight, Hired to Win
• Podnázev: Hired to Fight, Hired to Win
• Autor: DENNIS W. JOHNSON
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 310
• EAN: 9781138786356
• ISBN: 9781138786356
• ID: 03027002
• Nakladatelství: Taylor & Francis Ltd
• Hmotnost: 589 g
• Rozměry: 229 × 152 × 23 mm
• Datum vydání: 03. July 2015

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