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• Anotace
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Anotace knihy

A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Wilson explains in this ground-breaking book, a preponderance of e-business failures can be traced back to a lack of know- ledge about the Internet's full potential as a marketing and sales tool. With the help of case studies of outstanding e-business successes and failures, Wilson describes how to develop four, core e-business marketing competencies. Readers learn how to develop a USP, clarify goals, and perform analysis and customer profiling. They also learn how to perform product positioning; develop a balanced promotional mix; provide lifetime customer value; and much more. Ralph F. Wilson (Loomis, CA) is the founding editor of three popular e-business publications read by 130,000 subscribers in 130 countries: Web Marketing Today, Web Commerce Today, and Doctor Ebiz.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Planning Your Internet Marketing Strategy
• Podnázev: A Doctor Ebiz Guide
• Autor: Ralph F. Wilson
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 272
• EAN: 9780471441090
• ISBN: 0471441090
• ID: 04890966
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 428 g
• Rozměry: 232 × 156 × 15 mm
• Datum vydání: 02. November 2001

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