Kód: 16350909
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and ... celý popis
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Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
5474 Kč
Osobní odběr Praha, Brno a 12903 dalších
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