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Anotace knihy

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. * A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application* Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages* Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action* Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics* Lecturer resources available at www.blackwellpublishing.com/benoit

Parametry knihy

Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Plný název: Persuasive Messages - The Process of Influence
• Autor: William L. Benoit, Pamela J. Benoit
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 288
• EAN: 9781405158206
• ISBN: 1405158204
• ID: 04955591
• Nakladatelství: John Wiley and Sons Ltd
• Hmotnost: 606 g
• Rozměry: 252 × 169 × 21 mm
• Datum vydání: 18. December 2007

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