Kód: 04195731
Persuasive Advertising
Autor Scott Armstrong
Evidence-based principles to help develop persuasive advertising.
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 388
Nakladatelství: Palgrave USA, 2010
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Anotace knihy
Evidence-based principles to help develop persuasive advertising.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
3723 Kč
- Plný název: Persuasive Advertising
- Autor: Scott Armstrong
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 388
- EAN: 9781403913432
- ISBN: 1403913439
- ID: 04195731
- Nakladatelství: Palgrave USA
- Hmotnost: 766 g
- Rozměry: 249 × 182 × 32 mm
- Datum vydání: 26. May 2010
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