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Anotace knihy

What are you known for? What do you want to be known for? In this motivational work of non-fiction, esteemed brand philosopher inspires individuals to re-brand themselves to align personal self-perception and esteem with how they are perceived by society. Personovation is a journey of personal innovation that involves interrogating and re-inventing your personal brand to live a healthier, happier and more fulfilled life. How can you re-introduce yourself to those around you - letting them know who you think you really are, so that people recognise your true value? Personovation takes readers on a seven-step journey to realising their goals: finding your purpose in life; deciding what price you are willing to pay to achieve your purpose; fostering strong values to create a powerful brand; managing the perception of your brand by understanding and leveraging the labels inevitably attached to you; positioning yourself, using platforms such as media and social networking to ensure your brand occupies the mind-space of people around you; paying yourself by investing in your brand to ensure that you have brand equity to leverage success; and finally, personovation: taking the leap out of your comfort zone to re-define yourself and your personal brand.

Parametry knihy

Zařazení knihy Knihy v angličtině Health & personal development Self-help & personal development Popular psychology

• Plný název: Personovation
• Autor: Timothy Maurice Webster
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 136
• EAN: 9781770101753
• ISBN: 1770101756
• ID: 04842624
• Nakladatelství: Pan Macmillan South Africa
• Hmotnost: 192 g
• Rozměry: 198 × 131 × 14 mm
• Datum vydání: 28. June 2010

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