Mohlo by se vám také líbit

Více informací o knize Nudge Theory in Action

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 106 bodů

Anotace knihy

This collection challenges the popular but abstract concept§of nudging, demonstrating the real-world application of behavioral economics in§policy-making and technology. Groundbreaking and practical, it considers the existing§political incentives and regulatory institutions that shape the environment in§which behavioral policy-making occurs, as well as alternatives to government nudges§already provided by the market. The contributions discuss the use of§regulations and technology to help consumers overcome their behavioral biases§and make better choices, considering the ethical questions of government and§market nudges and the uncertainty inherent in designing effective nudges. Four§case studies - on weight loss, energy efficiency, consumer finance, and health§care - put the discussion of the efficiency of nudges into concrete,§recognizable terms. A must-read for researchers studying the public policy§applications of behavioral economics, this book will also appeal to practicing§lawmakers and regulators.§§

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Economics Economic theory & philosophy

• Plný název: Nudge Theory in Action
• Podnázev: Behavioral Design in Policy and Markets
• Autor: Sherzod Abdukadirov
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 351
• EAN: 9783319313184
• ISBN: 3319313185
• ID: 02936857
• Nakladatelství: Springer International Publishing AG
• Hmotnost: 628 g
• Rozměry: 217 × 151 × 26 mm
• Datum vydání: 28. September 2016

Oblíbené z jiného soudku

---

---

---