Kód: 06358170
A primer on the tools and techniques of forecasting new product development. This book is illustrated, and features real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasti ... celý popis
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A primer on the tools and techniques of forecasting new product development. This book is illustrated, and features real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting. Part II includes techniques of new product forecasting. Part III addresses managerial considerations.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
2255 Kč
Osobní odběr Praha, Brno a 12903 dalších
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