Mohlo by se vám také líbit

Více informací o knize New Luxury Management

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 539 bodů

Anotace knihy

Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of "luxury" are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.?

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: New Luxury Management
• Podnázev: Creating and Managing Sustainable Value Across the Organization
• Autor: Emmanuelle Rigaud-Lacresse, Fabrizio Maria Pini
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 311
• EAN: 9783319417264
• ISBN: 3319417266
• ID: 12580387
• Nakladatelství: Springer International Publishing AG
• Hmotnost: 570 g
• Rozměry: 163 × 218 × 23 mm
• Datum vydání: 19. January 2017

Oblíbené z jiného soudku

---

---

---