Kód: 04071322
Drawing together articles on theoretical and practice-based developments in the field, this book investigates the linked areas of management and marketing in the museum. The articles deal with the museum context of management and ... celý popis
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Drawing together articles on theoretical and practice-based developments in the field, this book investigates the linked areas of management and marketing in the museum. The articles deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.
Zařazení knihy Knihy v angličtině The arts Music
1914 Kč
Osobní odběr Praha, Brno a 12903 dalších
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