Mohlo by se vám také líbit

Informovat o naskladnění knihy

Více informací o knize MP Taking Sides: Marketing with Powerweb

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 119 bodů

Anotace knihy

This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new title will be a beneficial tool to encourage critical thinking on important issues in marketing today. Packaged with PowerWeb: Marketing.. PowerWeb: Marketing is a password-protected Web site that offers professors a turnkey solution for adding the Internet to a course. It includes current articles from Annual Editions: Marketing, curriculum-based materials, weekly updates with assessment, informative and timely world news, refereed Web links, research tools, student study tools, interactive exercises, and much more. .

Parametry knihy

• Plný název: MP Taking Sides: Marketing with Powerweb
• Autor: Barton Macchiette, Abhijit Roy, Macchiette Bart
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 400
• EAN: 9780072474497
• ISBN: 0072474491
• ID: 11305376
• Nakladatelství: MCGRAW HILL BOOK CO
• Hmotnost: 553 g
• Rozměry: 239 × 159 × 21 mm
• Datum vydání: November 2000

Oblíbené z jiného soudku

---

---

---