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Více informací o knize Media Relations for Nonprofits - 115 Winning Ideas to Improve Your Media Relations Efforts

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Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations. Important topics covered include: The national news Interviews Free publicity Writing news releases Avoiding common media mistakes Handling negative publicity Responding to reporters Employee engagement Media coverage Online pressrooms Radio and TV exposure Strategic partnerships Hotsheets Media databases Special events Media buyers Media archives Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Ownership & organization of enterprises

• Plný název: Media Relations for Nonprofits - 115 Winning Ideas to Improve Your Media Relations Efforts
• Autor: Scott C. Stevenson
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 52
• EAN: 9781118693001
• ISBN: 1118693000
• ID: 04952180
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 116 g
• Rozměry: 276 × 215 × 5 mm
• Datum vydání: 09. July 2013

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