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Více informací o knize Media Literacy and Semiotics

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• Anotace
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Anotace knihy

A useful guide to understanding the structure and meaning of media and its messages.Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote understanding. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.A useful guide to understanding the structure and meaning of media and its messages

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Cultural studies

• Plný název: Media Literacy and Semiotics
• Autor: Elliot Gaines
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 181
• EAN: 9780230108288
• ISBN: 0230108288
• ID: 04344621
• Nakladatelství: PALGRAVE MACMILLAN
• Hmotnost: 230 g
• Rozměry: 204 × 164 × 11 mm
• Datum vydání: 19. January 2011

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