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Anotace knihy

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today's digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues that these businesses face every day. The totally re-designed eleventh edition gives special emphasis to convergence - how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. The author grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insider's look at what it's like to work in each business.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Plný název: Media/Impact
• Podnázev: An Introduction to Mass Media
• Autor: Shirley Biagi
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 448
• EAN: 9781133311386
• ISBN: 1133311385
• ID: 04770071
• Nakladatelství: Cengage Learning, Inc
• Hmotnost: 798 g
• Rozměry: 214 × 277 × 14 mm
• Datum vydání: 01. January 2014

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